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Teacher Reference
Introduction to Marketing 4th edition
This book offers all students new to subject a deep insight into the development of marketing as a 'whole organization' activity.The book focuses on the link between marketing and corporate strategycombining a detailed coverage of basic themes...
Availability
| ITBRC22068 | TR 380.1 FRA | Teacher Reference | Available |
Detail Information
| Series Title |
Non Series
|
|---|---|
| Call Number |
TR 380.1 FRA
|
| Collection Type |
Teacher Reference
|
| Publisher | International Thompson : ., 1999 |
| Collation |
-
|
| Language |
English
|
| ISBN/ISSN |
1861521472
|
|---|---|
| Classification |
380.1
|
| Edition |
-
|
| Subject(s) | |
| Specific Detail Info |
-
|
Other version/related
No other version available