Strategies and action steps to delight your customers now! Build a mindset and a toolset to bring your service UP! Develop a service culture that sizzles and succeeds. Apply proven techniques to get closer to your customers. Polish your perception points to create positive impressions. Leverage customer value dimensions for long-term profits. Achieve surprising and unbelievable service standards. Increase customer loyalty with effective service recovery. Discover the hidden power in service guarantees.