Research Question
“How can Bumina change its marketing strategies for its basin product line to
improve the company's profitability”
Scope of Research
I approached my question by using SWOT Analysis, Ratio analysis, profitability
ratios to evaluate and back up my statements and claims which is why what i want to
find out how can Bumina increase its marketing strategies for its basin products to
increase the company’s profitability.
I managed to obtain a lot of secondary researches such as profit and loss
statements, balance sheets, financial accounts, stock and final accounts of the
company. I identified the company using SWOT analysis to evaluate the strengths and
weaknesses that the company might have to justify the claims that needs to be
evaluated.

Grade: C