Increasing number of service industries signified shift towards tertiary sector
in the Indonesian economy. As one of its components, the beauty industry in Jakarta
has grown into a monopolistic competitive market. Through specific examination of a
newly established salon named Zahirah Beauty House (ZBH), investigation
on “How can a newly established salon monopolize their local area, when the
market structure of the beauty industry was monopolistic competition?” was
conducted.

Grade: C