This essay is a comparative investigation of the effectiveness of different product differentiation techniques frozen food oligopoly SO GOOD adopts to stay competitive against competing firm, Fiesta. The research question this study wishes to address is “How does SO GOOD use product differentiation to stay competitive against major industry, Fiesta in the Indonesian market?”
This paper will analyse forms of product differentiation SO GOOD adopts to stay competitive in the Indonesian frozen food industry, and determine which are effective or ineffective.

Grade: B