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To what extent has Cineplex 21 developed brand loyalty using service quality vs. marketing mix?
This essay is an exploration on which plays a more important role in shaping brand loyalty of one of the largest film networks in Indonesia, Cineplex 21, the marketing mix strategies used or service quality.
Availability
| ITBRC37095 | SR 650 MAN | Student Reference (SL) | Available |
Detail Information
| Series Title |
ACS Jakarta Extended Essay
|
|---|---|
| Call Number |
SR 650 MAN
|
| Collection Type |
Student Reference
|
| Publisher | ACS JAKARTA : Singapore., 2016 |
| Collation |
23p
|
| Language |
English
|
| ISBN/ISSN |
-
|
|---|---|
| Classification |
650
|
| Edition |
-
|
| Subject(s) | |
| Specific Detail Info |
Grade C
|
Other version/related
No other version available